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COMPANY
SONY
PROJECT NAME
PXW-ZERO
ABOUT
With the increase in use of mobile devices in the news gathering industry, there was an immediate need to target a phone-based mobile application empowering remote news contributors.
RESULT
After researching current smartphone recording applications, we identified several gaps in the professional and news categories. Our focus areas included remote connections and control of primary cameras, seamless clip transfers to stations, and the ability of stations to directly feed shoot planning to on-site reporters. We also explored the possibility of enabling remote users to create quick edits on phone-based mobile devices.
ROLE
Lead product designer - Conducted a comprehensive research study in the competitive market, identifying potential gaps that could enable Sony to gain a competitive advantage. Developed all application concepts and designs, prioritizing user-friendliness for remote news reporters.
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