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COMPANY
Sony Creative Software
PROJECT NAME
Professional and Consumer Media Software
ABOUT
Sony Creative Software offered a comprehensive suite of professional and consumer-grade media creation and editing applications. These applications included audio editing, music composition, asset management, video editing and production. The suite provided comprehensive solutions for all phases of media production.
ROLE
Lead designer - Collecting feedback from sales, development, and marketing teams, I created the complete line of designs for the professional and consumer products, using abstracts and engaging imagery to captivate the imagination of our user base while establishing a framework that facilitates seamless integration between our product lines.
Sony’s professional desktop media applications employ a digital yet organic pattern, complemented by product-specific colors, to create a cohesive yet distinctive visual identity for each product.
The consumer line of products was built upon the professional version’s framework and expanded it to include application-specific imagery. This imagery created a welcoming atmosphere while subtly conveying the level of sophistication associated with each product.
The Catalyst products, a completely new line for Sony, necessitated a change in branding. With this new direction and brand name, I crafted imagery that evokes an explosion or reaction. A streamlined typography treatment and the application icon effectively convey a clear and direct message.
© 2025 TIM MAIR
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